Van Everdingen, Y. Modeling global spillover of new product take off. Journal of marketing research.
Cita Chicago (17th ed.)Van Everdingen, Yvonne. "Modeling Global Spillover of New Product Take off." Journal of Marketing Research .
Cita MLA (9th ed.)Van Everdingen, Yvonne. "Modeling Global Spillover of New Product Take off." Journal of Marketing Research, .
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