Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Sales effects of attention to feature advertisements a Bayesian mediation analysis.

書目詳細資料
發表在:Journal of marketing research V. 46, 1-6 (2009).
主要作者: Jie Zhang
格式: Article
語言:English
主題:
Advertisements.
Market shares.
Bayesian analysis.
Estimation bias.
Comparative analysis.