Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Dettagli Bibliografici
Pubblicato in:Journal of marketing research V. 46, 1-6 (2009).
Autore principale: Jie Zhang
Natura: Articolo
Lingua:English
Soggetti:
Advertisements.
Market shares.
Bayesian analysis.
Estimation bias.
Comparative analysis.