Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 46, 1-6 (2009).
Hlavní autor: Jie Zhang
Médium: Článek
Jazyk:English
Témata:
Advertisements.
Market shares.
Bayesian analysis.
Estimation bias.
Comparative analysis.