Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing research V. 46, 1-6 (2009).
Egile nagusia: Jie Zhang
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Advertisements.
Market shares.
Bayesian analysis.
Estimation bias.
Comparative analysis.