Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Detalles Bibliográficos
Publicado en:	Journal of marketing research V. 46, 1-6 (2009).
Autor principal:	Jie Zhang
Formato:	Artículo
Lenguaje:	English
Materias:	Advertisements. Market shares. Bayesian analysis. Estimation bias. Comparative analysis.