Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Библиографические подробности
Опубликовано в::Journal of marketing research V. 46, 1-6 (2009).
Главный автор: Jie Zhang
Формат: Статья
Язык:English
Предметы:
Advertisements.
Market shares.
Bayesian analysis.
Estimation bias.
Comparative analysis.