Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Sales effects of attention to feature advertisements a Bayesian mediation analysis.

書誌詳細
出版年:Journal of marketing research V. 46, 1-6 (2009).
第一著者: Jie Zhang
フォーマット: 論文
言語:English
主題:
Advertisements.
Market shares.
Bayesian analysis.
Estimation bias.
Comparative analysis.