Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research V. 46, 1-6 (2009).
1. Verfasser: Jie Zhang
Format: Artikel
Sprache:English
Schlagworte:
Advertisements.
Market shares.
Bayesian analysis.
Estimation bias.
Comparative analysis.