Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Sales effects of attention to feature advertisements a Bayesian mediation analysis.

Opis bibliograficzny
Wydane w:Journal of marketing research V. 46, 1-6 (2009).
1. autor: Jie Zhang
Format: Artykuł
Język:English
Hasła przedmiotowe:
Advertisements.
Market shares.
Bayesian analysis.
Estimation bias.
Comparative analysis.