Specifying price judgments with range-frequency theory in models of brand choice.

Bibliographische Detailangaben
Veröffentlicht in:	Journal of marketing research V. 46, 1-6 (2009).
1. Verfasser:	Niedrich, Ronald W.
Format:	Artikel
Sprache:	English
Schlagworte:	Judgment. Comparative analysis. Product choice. Market prices.