Specifying price judgments with range-frequency theory in models of brand choice.
| Izdano u: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Glavni autor: | |
| Format: | Članak |
| Jezik: | English |
| Teme: |
| Izdano u: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Glavni autor: | |
| Format: | Članak |
| Jezik: | English |
| Teme: |