Specifying price judgments with range-frequency theory in models of brand choice.
| Publicado en: | Journal of marketing research V. 46, 1-6 (2009). |
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| Autor Principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Subjects: |
| Publicado en: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Autor Principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Subjects: |