Specifying price judgments with range-frequency theory in models of brand choice.
| izdano v: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Glavni avtor: | |
| Format: | Article |
| Jezik: | English |
| Teme: |
| izdano v: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Glavni avtor: | |
| Format: | Article |
| Jezik: | English |
| Teme: |