The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing research V. 46, 1-6 (2009).
Hoofdauteur: Deleersnyder, Barbara
Formaat: Artikel
Taal:English
Onderwerpen:
Culture.
Sensitivity analysis.
Business cycles.
Advertising expenditures.