The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

Dettagli Bibliografici
Pubblicato in:Journal of marketing research V. 46, 1-6 (2009).
Autore principale: Deleersnyder, Barbara
Natura: Articolo
Lingua:English
Soggetti:
Culture.
Sensitivity analysis.
Business cycles.
Advertising expenditures.