The role of national culture in advertising's sensitivity to business cycles an investigation across continents.
| Argitaratua izan da: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Egile nagusia: | |
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Gaiak: |
| Argitaratua izan da: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Egile nagusia: | |
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Gaiak: |