The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

Bibliografiset tiedot
Julkaisussa:Journal of marketing research V. 46, 1-6 (2009).
Päätekijä: Deleersnyder, Barbara
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Culture.
Sensitivity analysis.
Business cycles.
Advertising expenditures.