The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

Bibliografiske detaljer
Udgivet i:Journal of marketing research V. 46, 1-6 (2009).
Hovedforfatter: Deleersnyder, Barbara
Format: Article
Sprog:English
Fag:
Culture.
Sensitivity analysis.
Business cycles.
Advertising expenditures.