The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

Bibliografiska uppgifter
I publikationen:Journal of marketing research V. 46, 1-6 (2009).
Huvudupphovsman: Deleersnyder, Barbara
Materialtyp: Artikel
Språk:English
Ämnen:
Culture.
Sensitivity analysis.
Business cycles.
Advertising expenditures.