The role of national culture in advertising's sensitivity to business cycles an investigation across continents.
| izdano v: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Glavni avtor: | |
| Format: | Article |
| Jezik: | English |
| Teme: |
| izdano v: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Glavni avtor: | |
| Format: | Article |
| Jezik: | English |
| Teme: |