The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 46, 1-6 (2009).
Hlavní autor: Deleersnyder, Barbara
Médium: Článek
Jazyk:English
Témata:
Culture.
Sensitivity analysis.
Business cycles.
Advertising expenditures.