The trouble with being average.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	MIT Sloan management V. 51, 1 (2009).
Prif Awdur:	Bouquet, Cyril
Fformat:	Erthygl
Iaith:	English
Pynciau:	Multinational corporations. Social responsibility. Corporate responsibility. International markets. Corporate gifts.