The value relevance of major media advertising expenditures some UK evidence.

The value relevance of major media advertising expenditures some UK evidence.

Bibliografiske detaljer
Udgivet i:International Journal of Accounting 44, 1-2 (2009).
Hovedforfatter: Shah, Syed Zulfigar Ali
Format: Article
Sprog:English
Fag:
Valuation.
Correlation analysis.