The value relevance of major media advertising expenditures some UK evidence.

The value relevance of major media advertising expenditures some UK evidence.

書目詳細資料
發表在:International Journal of Accounting 44, 1-2 (2009).
主要作者: Shah, Syed Zulfigar Ali
格式: Article
語言:English
主題:
Valuation.
Correlation analysis.