The value relevance of major media advertising expenditures some UK evidence.

The value relevance of major media advertising expenditures some UK evidence.

Podrobná bibliografie
Vydáno v:International Journal of Accounting 44, 1-2 (2009).
Hlavní autor: Shah, Syed Zulfigar Ali
Médium: Článek
Jazyk:English
Témata:
Valuation.
Correlation analysis.