Consumer identity renaissance the resurgence of identity-inspired consumption in retirement.

Consumer identity renaissance the resurgence of identity-inspired consumption in retirement.

Библиографические подробности
Опубликовано в::Journal of consumer research V. 36, 1-4 (2009).
Главный автор: Schau, Hope Jensen
Формат: Статья
Язык:English
Предметы:
Retirement.
Consumption.
Consumer behavior.
Decision making.