Consumer identity renaissance the resurgence of identity-inspired consumption in retirement.

Consumer identity renaissance the resurgence of identity-inspired consumption in retirement.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 36, 1-4 (2009).
Autor Principal: Schau, Hope Jensen
Formato: Artigo
Idioma:English
Subjects:
Retirement.
Consumption.
Consumer behavior.
Decision making.