Consumer identity renaissance the resurgence of identity-inspired consumption in retirement.

Consumer identity renaissance the resurgence of identity-inspired consumption in retirement.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 36, 1-4 (2009).
Päätekijä: Schau, Hope Jensen
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Retirement.
Consumption.
Consumer behavior.
Decision making.