Consumer identity renaissance the resurgence of identity-inspired consumption in retirement.

Consumer identity renaissance the resurgence of identity-inspired consumption in retirement.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 36, 1-4 (2009).
Hovedforfatter: Schau, Hope Jensen
Format: Article
Sprog:English
Fag:
Retirement.
Consumption.
Consumer behavior.
Decision making.