Consumer identity renaissance the resurgence of identity-inspired consumption in retirement.

Consumer identity renaissance the resurgence of identity-inspired consumption in retirement.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 36, 1-4 (2009).
Hlavní autor: Schau, Hope Jensen
Médium: Článek
Jazyk:English
Témata:
Retirement.
Consumption.
Consumer behavior.
Decision making.