Happiness for sale do experiential purchases make consumers happier than material purchases?.

Happiness for sale do experiential purchases make consumers happier than material purchases?.

ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research V. 36, 1-4 (2009).
मुख्य लेखक: Nicolao, Leonardo
स्वरूप: लेख
भाषा:English
विषय:
Happiness.
Consumer behavior.