Enhancing the television-viewing experience through commercial interruptions.

ग्रंथसूची विवरण
में प्रकाशित:	Journal of consumer research V. 36, 1-4 (2009).
मुख्य लेखक:	Nelson, Leif D.
स्वरूप:	लेख
भाषा:	English
विषय:	Television programs. Television advertising. Viewers. Adaptation.