Enhancing the television-viewing experience through commercial interruptions.

Библиографические подробности
Опубликовано в::	Journal of consumer research V. 36, 1-4 (2009).
Главный автор:	Nelson, Leif D.
Формат:	Статья
Язык:	English
Предметы:	Television programs. Television advertising. Viewers. Adaptation.