Enhancing the television-viewing experience through commercial interruptions.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Journal of consumer research V. 36, 1-4 (2009).
Prif Awdur:	Nelson, Leif D.
Fformat:	Erthygl
Iaith:	English
Pynciau:	Television programs. Television advertising. Viewers. Adaptation.