In search of homo economicus cognitive noise and the role of emotion in preference consistency.

Detalles Bibliográficos
Publicado en:	Journal of consumer research V. 36, 1-4 (2009).
Autor principal:	Lee, Leonard
Formato:	Artículo
Lenguaje:	English
Materias:	Emotions. Brand preferences. Market strategy. Decision making. Product choice.