APA (7th ed.) Citation

Lee, L. In search of homo economicus: Cognitive noise and the role of emotion in preference consistency. Journal of consumer research.

Chicago Style (17th ed.) Citation

Lee, Leonard. "In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency." Journal of Consumer Research .

MLA (9th ed.) Citation

Lee, Leonard. "In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency." Journal of Consumer Research, .

Warning: These citations may not always be 100% accurate.