Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

書目詳細資料
發表在:Journal of consumer research V. 36, 1-4 (2009).
主要作者: Dahl, Darren W.
格式: Article
語言:English
主題:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.