Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 36, 1-4 (2009).
Autore principale: Dahl, Darren W.
Natura: Articolo
Lingua:English
Soggetti:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.