Sex in advertising gender differences and the role of relationship commitment.

Detalles Bibliográficos
Publicado en:	Journal of consumer research V. 36, 1-4 (2009).
Autor principal:	Dahl, Darren W.
Formato:	Artículo
Lenguaje:	English
Materias:	Gender differences. Advertising. Commitments. Sexual behavior. Consumer attitudes. Variance analysis.