Sex in advertising gender differences and the role of relationship commitment.

Dades bibliogràfiques
Publicat a:	Journal of consumer research V. 36, 1-4 (2009).
Autor principal:	Dahl, Darren W.
Format:	Article
Idioma:	English
Matèries:	Gender differences. Advertising. Commitments. Sexual behavior. Consumer attitudes. Variance analysis.