The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

書目詳細資料
發表在:Journal of consumer research V. 36, 1-4 (2009).
主要作者: Haksin Chan
格式: Article
語言:English
主題:
Cultural differences.
Consumer behavior.
Brand preferences.