The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

Bibliografske podrobnosti
izdano v:Journal of consumer research V. 36, 1-4 (2009).
Glavni avtor: Haksin Chan
Format: Article
Jezik:English
Teme:
Cultural differences.
Consumer behavior.
Brand preferences.