The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

書誌詳細
出版年:Journal of consumer research V. 36, 1-4 (2009).
第一著者: Haksin Chan
フォーマット: 論文
言語:English
主題:
Cultural differences.
Consumer behavior.
Brand preferences.