The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research V. 36, 1-4 (2009).
मुख्य लेखक: Haksin Chan
स्वरूप: लेख
भाषा:English
विषय:
Cultural differences.
Consumer behavior.
Brand preferences.