The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 36, 1-4 (2009).
Päätekijä: Haksin Chan
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Cultural differences.
Consumer behavior.
Brand preferences.