The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 36, 1-4 (2009).
Hlavní autor: Haksin Chan
Médium: Článek
Jazyk:English
Témata:
Cultural differences.
Consumer behavior.
Brand preferences.