"Speed of replacement" modeling brand loyalty using last-move data.

"Speed of replacement" modeling brand loyalty using last-move data.

Dades bibliogràfiques
Publicat a:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Hai Che
Format: Article
Idioma:English
Matèries:
Automobiles.
Brand loyalty.
Markov analysis.
Parameter estimation.
Durable goods.