"Speed of replacement" modeling brand loyalty using last-move data.

ग्रंथसूची विवरण
में प्रकाशित:	Journal of marketing research V. 46, 1-6 (2009).
मुख्य लेखक:	Hai Che
स्वरूप:	लेख
भाषा:	English
विषय:	Automobiles. Brand loyalty. Markov analysis. Parameter estimation. Durable goods.