"Speed of replacement" modeling brand loyalty using last-move data.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Journal of marketing research V. 46, 1-6 (2009).
Prif Awdur:	Hai Che
Fformat:	Erthygl
Iaith:	English
Pynciau:	Automobiles. Brand loyalty. Markov analysis. Parameter estimation. Durable goods.