"Speed of replacement" modeling brand loyalty using last-move data.

"Speed of replacement" modeling brand loyalty using last-move data.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of marketing research V. 46, 1-6 (2009).
Príomhchruthaitheoir: Hai Che
Formáid: Alt
Teanga:English
Ábhair:
Automobiles.
Brand loyalty.
Markov analysis.
Parameter estimation.
Durable goods.