"Speed of replacement" modeling brand loyalty using last-move data.

"Speed of replacement" modeling brand loyalty using last-move data.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing research V. 46, 1-6 (2009).
Hoofdauteur: Hai Che
Formaat: Artikel
Taal:English
Onderwerpen:
Automobiles.
Brand loyalty.
Markov analysis.
Parameter estimation.
Durable goods.