"Speed of replacement" modeling brand loyalty using last-move data.

"Speed of replacement" modeling brand loyalty using last-move data.

Detalles Bibliográficos
Publicado en:Journal of marketing research V. 46, 1-6 (2009).
Autor Principal: Hai Che
Formato: Artigo
Idioma:English
Subjects:
Automobiles.
Brand loyalty.
Markov analysis.
Parameter estimation.
Durable goods.