Consumer attitudes and interactive digital advertising.

Consumer attitudes and interactive digital advertising.

Opis bibliograficzny
Wydane w:International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009).
1. autor: Sung Cheng
Format: Artykuł
Język:English
Hasła przedmiotowe:
Comparative analysis.
Consumer attitudes.
Interactive marketing.
Online advertising.