Consumer attitudes and interactive digital advertising.

Consumer attitudes and interactive digital advertising.

Dettagli Bibliografici
Pubblicato in:International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009).
Autore principale: Sung Cheng
Natura: Articolo
Lingua:English
Soggetti:
Comparative analysis.
Consumer attitudes.
Interactive marketing.
Online advertising.