Consumer attitudes and interactive digital advertising.

Consumer attitudes and interactive digital advertising.

Podrobná bibliografie
Vydáno v:International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009).
Hlavní autor: Sung Cheng
Médium: Článek
Jazyk:English
Témata:
Comparative analysis.
Consumer attitudes.
Interactive marketing.
Online advertising.