Consumer attitudes and interactive digital advertising.

Consumer attitudes and interactive digital advertising.

Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009).
1. Verfasser: Sung Cheng
Format: Artikel
Sprache:English
Schlagworte:
Comparative analysis.
Consumer attitudes.
Interactive marketing.
Online advertising.