Consumer attitudes and interactive digital advertising.

Consumer attitudes and interactive digital advertising.

Xehetasun bibliografikoak
Argitaratua izan da:International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009).
Egile nagusia: Sung Cheng
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Comparative analysis.
Consumer attitudes.
Interactive marketing.
Online advertising.