Social influence model and electronic word of mouth pc versus mobile internet.

Social influence model and electronic word of mouth pc versus mobile internet.

Bibliografiske detaljer
Udgivet i:International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009).
Hovedforfatter: Okazaki, Shintaro
Format: Article
Sprog:English
Fag:
Comparative analysis.
Consumer behavior.
Word of mouth advertising.
Online advertising.
Perceptions.
Mobile advertising.