Social influence model and electronic word of mouth pc versus mobile internet.

Social influence model and electronic word of mouth pc versus mobile internet.

Detaylı Bibliyografya
Yayımlandı:International journal of advertising : quarterly review of marketing communication V.28, 1-4 (2009).
Yazar: Okazaki, Shintaro
Materyal Türü: Makale
Dil:English
Konular:
Comparative analysis.
Consumer behavior.
Word of mouth advertising.
Online advertising.
Perceptions.
Mobile advertising.