APA (7th ed.) Citation

Churchill, G. A., Brown, T. J., & Suter, T. A. (2010). Basic marketing research (7th ed.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A., Tom J. Brown, and Tracy A. Suter. Basic Marketing Research. 7th ed. Australia: South-Western Cengage Learning, 2010.

MLA (9th ed.) Citation

Churchill, Gilbert A., et al. Basic Marketing Research. 7th ed. South-Western Cengage Learning, 2010.