APA (7th ed.) Citation

Best, R. J. (2009). Market-based management: Strategies for growing customer value and profitability (5th ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 5th ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2009.

MLA (9th ed.) Citation

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 5th ed. Pearson Prentice Hall, 2009.