Marketing management knowledge and skills

Bibliografiske detaljer
Hovedforfatter:	Peter, J. Paul
Andre forfattere:	Donnelly, James H.
Format:	Bog
Sprog:	English
Udgivet:	Boston McGraw-Hill Irwin c2009.
Udgivelse:	9th ed.
Fag:	Marketing > Management. Marketing > Management > Case studies.