Cita APA (7a ed.)

Peter, J. P., & Donnelly, J. H. (2009). Marketing management: Knowledge and skills (9th ed.). McGraw-Hill Irwin.

Cita Chicago Style (17a ed.)

Peter, J. Paul, y James H. Donnelly. Marketing Management: Knowledge and Skills. 9th ed. Boston: McGraw-Hill Irwin, 2009.

Cita MLA (9a ed.)

Peter, J. Paul, y James H. Donnelly. Marketing Management: Knowledge and Skills. 9th ed. McGraw-Hill Irwin, 2009.